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It almost goes without saying that most brides will spend a few hours on their wedding day being groomed and pampered by hairstylists and make-up artists. The groom is usually left to his own devices, which often means a quick shower, shave and a splash of Hugo Boss. However, there's no reason why grooms shouldn't smarten up in style as well.

For London grooms, we love the service offered by Gentlemans Tonic, a "unique establishment in the heart of Mayfair that affords the modern man a traditional barbershop and a variety of lifestyle and grooming services." (For Americans, there is also an establishment in Houston, USA.)

However, forget about an old-fashioned barber shop. Banish all thoughts of something staid and dull. This is men's grooming with a modern edge. The private haircutting stations and treatment rooms boast high-tech music consoles and LCD screens and the service is all about understated quality and high-level care.

If you think your man would enjoy some pampering but would never admit to it, then why not do it for him and buy him a gift certificate? That way, he'll have no choice but to surrender and you get to have a deliciously stylish groom. It's a win-win situation.